Alo Coffee was born from a dream and a true leap into the unknown. For years, Tamiru, a former university teacher and electrical engineer, worked in the coffee industry. He closely observed the difficulties of a sector where quality was too often neglected and producers struggled to be fairly compensated. Despite his experience, the injustices linked to derisory prices and undervalued labor long discouraged him from launching his own venture.

Everything changed in 2020 when Ethiopia hosted its first Cup of Excellence. This event was a revelation: it proved that exceptional coffee could be celebrated and rewarded. Alongside his wife Messi, Tamiru then set himself a clear mission: to demonstrate that Sidama coffees could compete with the best in the world.

In 2021, against all odds, their very first entry, a carefully prepared batch from their native village of Alo, in Bensa, won the Ethiopian Cup of Excellence. This success confirmed their belief: it is not just tradition, but passion and rigor that forge excellence.

Today, Alo Coffee remains driven by this same ambition: to offer the best coffees from Ethiopia, to defy expectations, to honor the producers who make it all possible, and to share with the world the still untapped potential of Ethiopian coffee.